Real Campaigns.
Real Numbers.

The Situation

A direct-to-consumer fashion brand spending $40K/month on Google and Meta with declining ROAS. Performance Max was running without exclusions, cannibalizing branded search and driving low-quality traffic. No product feed optimization. Landing pages had a 1.8% conversion rate.

What We Did

• •Rebuilt campaign structure: separated brand, non-brand, and Shopping into distinct campaigns with proper budget allocation
• •Cleaned up PMax: added brand exclusions, negative keywords, and audience signals based on actual customer data
• •Optimized product feed: rewrote 2,000+ product titles with search terms, added custom labels for margin-based bidding
• •Built dedicated landing pages for top product categories with faster load times and clearer CTAs
• •Set up server-side conversion tracking via Google Tag Manager for better data accuracy

The Situation

A B2B SaaS company generating leads through Google Ads at $280 CPA, but sales team reported 60%+ of leads were unqualified. Broad match keywords were matching irrelevant searches. No offline conversion tracking — Google was optimizing for form fills, not deals.

What We Did

• •Implemented offline conversion imports: CRM pipeline stages fed back to Google Ads so Smart Bidding could optimize for qualified leads, not just form fills
• •Rebuilt keyword strategy: shifted from pure broad match to a tiered approach with exact match for high-intent terms and phrase match for discovery
• •Weekly search term audits to catch irrelevant traffic before it compounded
• •Created separate campaigns for competitor targeting with tailored landing pages
• •Set up lead scoring in Meta to exclude low-quality lookalikes

The Situation

A multi-location dental group running Google Ads with a single campaign targeting all locations. No call tracking. No conversion tracking beyond contact form submissions. The agency they had was reporting on clicks and impressions with no tie to actual patient bookings.

What We Did

• •Built location-specific campaigns with geo-targeting and location-based ad copy
• •Set up call tracking with call recording to measure actual patient inquiries
• •Implemented GA4 with proper conversion events: form submissions, phone calls, and appointment bookings
• •Created dedicated landing pages per location with reviews, insurance info, and online booking
• •Added Google Business Profile ad extensions and local campaign testing

The Situation

An HVAC company spending $15K/month on Google Ads with no idea what was working. Campaigns had accumulated 800+ keywords with no negative keyword management. Local Services Ads were running but unmonitored. CPA was $185 per lead in a market where competitors averaged $90.

What We Did

• •Pruned keyword list from 800+ to 120 high-intent terms across seasonal and service-type campaigns
• •Built negative keyword lists from 6 months of search term data — removed 40% irrelevant traffic
• •Restructured Local Services Ads with proper service categories and review management
• •Set up call tracking and integrated with their dispatch software for closed-loop reporting
• •Seasonal campaign calendar: pre-built campaigns for heating season, cooling season, and emergency services